G Adventures announced a change of location for its GX Summit, moving the annual conference from Morocco to Cambodia.
The tour operator announced last September during its summit in Jordan that the next one would be held in Africa. The change comes as the operator weighed the impact its event has on tourism and found that Cambodia was in more need of visitors.
"Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people," said G Adventures founder Bruce Poon Tip.
Cambodia saw a tourism slump last year due to an ongoing conflict between the country and Thailand. According to NagaCorp Ltd., a hotel company that owns Cambodia’s largest hotel, tourism from the country's top 10 markets dropped 17% in the first 11 months of 2025.
G Adventures held its last GX to promote community tourism in Jordan, which had seen a dramatic decline in tourism due to the war between Israel and Hamas, with locals saying tourism had dropped as much as 90%.
"Looking back, the impact is undeniable," Poon Tip said.
GX Cambodia will be held Sept. 23-28 and include visiting Phnom Penh and Siem Reap.